Instant Answers with AI

AI chatbots, like those that can be set up on platforms such as Chatbot.com, are designed to engage customers by providing immediate answers based on the content you already have on your website. Whether it’s product specifications, shipping details, or frequently asked questions, these chatbots can parse through the information in real-time to offer the right response at the right time. For example, if a customer visits hookfinder.shop to find the ideal fishing hook for their next trip, the chatbot can guide them based on the type of fish, water conditions, and bait they plan to use. This personalized assistance provides a level of service comparable to speaking with an expert.

Speed of Deployment: From Weeks to Days (or Hours)

Traditional customer support systems or custom-built chatbots can take weeks or months to develop, but AI chatbots are a game-changer in this regard. Many platforms allow you to build and deploy a fully functional AI chatbot in just a matter of hours. This means businesses can start leveraging this technology almost immediately without requiring specialized coding skills. For instance, the team behind hookfinder.shop was able to create a sophisticated chatbot in just days, allowing customers to quickly find the right fishing hooks based on their specific needs. This rapid deployment allows businesses to stay agile and responsive in today’s dynamic market.

Examples of AI Chatbot Success Stories

1. HookFinder.shop: A perfect example of AI chatbots in action, hookfinder.shop helps customers navigate a wide range of fishing hooks tailored to different fish species, water types, and bait preferences. The chatbot enables visitors to find the exact product they need, offering instant assistance that feels like speaking to a professional fishing guide.
2. Retail Websites: Many retail sites use AI chatbots to answer questions about sizing, shipping, and availability. Rather than forcing customers to dig through FAQ pages, these bots offer real-time assistance that improves the customer experience and reduces bounce rates.
3. Service Providers: In industries such as banking or insurance, chatbots can instantly answer policy-related questions or guide users through complex processes like applying for loans or updating their accounts. These AI-driven tools reduce the burden on customer support teams, ensuring that customers get answers without the typical wait time.

Continuous Learning and Improvement

What makes AI chatbots even more powerful is their ability to continuously learn and improve. These chatbots can pull information not only from your website but also from other online content sources. As new products, services, or blog articles are published, the chatbot becomes smarter, refining its responses to better serve customer inquiries. The flexibility of these systems ensures that businesses can maintain up-to-date interactions without manual intervention.

Why Every Business Needs an AI Chatbot

1. 24/7 Availability: Customers expect service around the clock, and AI chatbots provide just that. Whether it’s answering simple questions or guiding customers through purchasing decisions, chatbots never need to take a break.
2. Cost-Effective: AI chatbots are a more affordable option compared to hiring and training additional customer service staff. They can handle a high volume of queries simultaneously, making them a scalable solution for growing businesses.
3. Personalized Interactions: The ability to provide tailored responses makes AI chatbots feel like real-time customer service agents. With detailed input from customers, like those using the hookfinder.shop chatbot, they can give recommendations that match the exact needs of the user.
4. Seamless Integration: AI chatbots can easily integrate into existing systems and pull data from product catalogs, blogs, or customer databases, ensuring that customers receive accurate information every time.

In conclusion, AI chatbots represent a powerful tool for businesses looking to enhance their customer engagement. With fast deployment times and the ability to provide instant, accurate answers, companies can offer a more satisfying customer experience, leading to higher conversion rates and customer satisfaction. Whether it’s helping customers find the right product or answering service questions, AI chatbots can help businesses of all sizes grow and thrive in the digital age.

Understanding your customers’ pain points and then addressing them will create a seamless customer experience. Not only will this translate to more sales, but also brand loyalty. The customer journey is defined as certain steps or interactions that a customer has with your business as you nurture them to complete a sale or become a loyal customer.

There are 5 stages of a customer’s buying journey:

1. Awareness – A prospect finds out about your company via a website, social medial, search engine, testimonial, word-of-mouth, etc. You’re basically casting a wide net in the beginning to attract customers and enhance their awareness of you.
2. Evaluate – At this stage, prospects will investigate your brand and do their research on what you offer and what makes you different from competitors. They’ll read reviews, FAQ and more.
3. Acquisition – Although it seems like the goal, this step is still considered the beginning of a customer’s journey. After the sale, you still want to have them interact with your brand. This includes liking social media posts or making repeat purchases.
4. Retention – This is where ROI happens because this transforms them into a loyal customer and brand ambassador. You’ll want to provide them with things like coupons, discounts, etc to keep them as customers.
5. Advocacy – This entails having those customers advocate for your brand by recommending you to their friends and family.

How To Create  A Customer Journey Map

To help you create a customer journey map, you’ll want to answer the following questions:

*Who are your customers?

*Are your company’s roles, processes and responsibilities clearly defined?

*How does your company define its goals or success?

Once you answer those questions, you can begin to work backward to define the steps that a customer would actually take to go through your company’s sales funnel. Once you have a better understanding of the journey, you’ll be able to address any pain points along the way. This will improve the overall customer experience they have with your brand and make the funnel easier to navigate.

Here’s how to write the perfect IG bio for your brand/business:

1. Who’s Your Target Audience?

Before you start writing, think about your target audience. This will help you figure out your value proposition and whatever call to actions you have.

2. Define Your Value Proposition

This is your unique selling point that will make a new user want to follow and engage with you. This should be the focal point of the bio. Think about what features makes you special, the products or services you’re offering and what sets you apart from the competition.

3. Create An Action To Optimize For

Figure out your call to action by deciding what the ultimate goal is for new users. Do you want more traffic to your site or purchases? Prioritize what you want to optimize and then create it. Know that you can easily change this as you see fit. Some brands also encourage users to create user generated content by creating a branded hashtag.

4. Use Emojis

Emojis are a fun way to add color to your bio. Plus, they allow you to save precious character space if you can find one that describes what you want to say.

5. Add Keywords

Whenever you can, use keywords in your bio to show up in relevant searches. You can even use hashtags the keywords.

6. Fine-tune Your Tone

Once you’ve finished compiling all the necessary info for your IG bio, you’ll want to create it and look at your brand voice. Make sure that the text aligns with your brand’s voice so that it’s cohesive when they visit your site.

Need help with your social media? Digital Advertising Consulting will craft the perfect social media strategy for your brand, click to contact us..

1. Who’s Your Target Audience?

Before you start writing, think about your target audience. This will help you figure out your value proposition and whatever call to actions you have.

2. Define Your Value Proposition

This is your unique selling point that will make a new user want to follow and engage with you. This should be the focal point of the bio. Think about what features makes you special, the products or services you’re offering and what sets you apart from the competition.

3. Create An Action To Optimize For

Figure out your call to action by deciding what the ultimate goal is for new users. Do you want more traffic to your site or purchases? Prioritize what you want to optimize and then create it. Know that you can easily change this as you see fit. Some brands also encourage users to create user generated content by creating a branded hashtag.

4. Use Emojis

Emojis are a fun way to add color to your bio. Plus, they allow you to save precious character space if you can find one that describes what you want to say.

5. Add Keywords

Whenever you can, use keywords in your bio to show up in relevant searches. You can even hashtag the keywords.

6. Fine-tune Your Tone

Once you’ve finished compiling all the necessary info for your IG bio, you’ll want to create it and look at your brand voice. Make sure that the text aligns with your brand’s voice so that it’s cohesive when they visit your site.

Need help with your social media? Digital Advertising Consulting will craft the perfect social media strategy for your brand, click to contact us..

Don’t underestimate this important section of your profile. It’s very important and is the first impression any new users will see when they land on your profile. Just as hashtag research and quality newsfeed and stories are essential, a great Instagram bio is just as important. So, wondering how to write the perfect Instagram bio for your brand and/or business? Here’s a few tips that will help you create a stellar bio that will impress new users and help convert them into customers!

Overview Of An Instagram Bio

The IG bio is the small section on a profile page that allows you to describe who and what you are. It’s the first thing that new users will see when visiting your IG profile on both mobile and desktop versions of IG.

The name is featured right above the description and can be different from your actual IG profile handle. You only get 150 characters to write a description, which can include text, numbers and even emojis. Right under the bio, you’ll be able to share contact info and only one link.

What An IG Bio Does For Your Brand

While 150 characters is pretty tight, you can definitely use it to your advantage. There are a few core things you’ll want your IG bio to have, including:

• Value proposition. This will describe how your products/services are unique and will benefit the person reading. This is essentially explaining why users should follow your page.
• Brand voice. If you have a distinctive brand voice, you’ll want to introduce it to your users.
• Clear call to action. Since your bio is short, it needs to be effective. You’ll want to encourage users to take action by visiting your site, registering for an event, etc. Let them know what you want them to do and how to do it.

Need help with your social media? Digital Advertising Consulting will craft the perfect social media strategy for your brand, click to contact us..

Does your office or team need help with digital advertising for Real Estate? Let us know to start getting more clients.

You need to go above and beyond so that potential clients see you as the best person to handle their needs. This involves both offline and online efforts, with you being as creative as possible. Here are some top tips for real estate agents looking to really boost their marketing efforts in their region:

1. Modern Targeted Real Estate Mailers.

Although we live in a digital age, it’s better to go old school with good ol’ mailers given not everyone is online (especially older generations looking to downgrade their homes to something smaller). This traditional avenue of advertising can still provide a lot of return for real estate agents, so don’t dismiss sending out postcards about your real estate service to potential buyers and qualified leads in zip codes you specialize in.

2. Get Social

Once you’ve got a mailer strategy in place, it’s time to get social. Create social media accounts on Instagram, Facebook, Pinterest and any others your potential customers might be active on and start creating an audience. Share houses you’re selling, insight on the market, design tips and more.

3. Include Social Sharing To Your Property Listing Pages

Potential home buyers want to show off places they could potentially see themselves living and want feedback from friends and family. Adding social sharing to property listing pages allows home shoppers to share your listings, allowing more eyes on your real estate services.

4. Add Contact Info Everywhere

You’ll want to make sure that you are easy to contact, so add your contact info on all pages of your website, in your social media posts and even go above and beyond to create a stellar Contact Us page on your site to grab attention and compel people to want to contact you to sell their house or help them find a new one.

5. Work With A Professional Photographer

The look of the homes you’re representing can make or break a potential home buyer’s decision to put an offer on it, so you’ll want to make sure your photography is on point. The industry really relies on amazing photography to sell the property, so it’s vital that you work with someone who can help make a boring house look fabulous! Sure, it’s going to cost a bit, but you’ll get back your investment once your listings start selling because of how great the pictures look.

6. Send Out Monthly Real Estate Newsletters

Newsletter marketing is a great way to not only share your listings, but also build client relationships. Capture emails on your website or provide a great download that’ll incentivize people to opt into your newsletter. Once you’ve got a healthy list, it’s time to send out content that they’re looking for, including notices about open houses, market research, interest rates, home décor tips, newsletters, and more.

7. Create An Email Nurture Campaign

Once you’ve created a newsletter, step up your online marketing strategy by creating email nurture campaigns. You’ll just have to tailor your interactions, basing it on previous actions they’ve already taken. So, let’s say they went to your open house, so the next step would be emailing them with other nearby houses on the market. You’ll want to create and deliver content that will not only help potential clients take the next step, but also do so with you as their real estate agent.

8. Create A Google My Business Page

Google likes it when you use their offerings, and another helpful site to really utilize is Google My Business. It’s the same as Google Places for Businesses and setting one up is quite easy. Make sure you create a thorough page with pictures, all relevant details and more so that potential customers have everything they need to make a decision on contacting you for your services.

9. Create A Niche For Yourself

If there’s tons of competition in your region, it’s time to make yourself stand out from the rest by creating a niche. You’ll want to become the go-to real estate person for families, dog owners, older couples, etc. Think about what you want to become the “go-to” agent for and then start marketing yourself as that. People who fall under that niche category will see you as the best!

10. Invest In Branding

Real estate agents love branding and you should, too! Figure out what your clients love best and then put your branding on it. Think pens, beverage Koozis, notepads and tons of other freebies people love receiving. Give them out at community events and other local festivals to spread the word about your real estate services and offerings.

We always go the extra distance for our clients. Heres’ a bonus tip!

11. Partner With Other Business

Being a real estate agent means you get referrals from all over. That’s why you should think about partnering with local businesses to see if you can drop off cards, buy them new mugs with your branding on it, etc. Now’s the perfect time to get creative with local business partnerships so don’t be afraid to reach out to local businesses, HR managers, trade associations, and businesses that regularly bring in new employees to the area (think Amazon).

Social media sentiment is about the feelings and attitude that people have about your brand on the various social medial channels. It basically adds context to all the comments, mentions and shares when it comes to your brand. In order to figure out if that buzz is positive or negative, you’ll need to really analyze the buzz. It’s about considering opinions and emotions instead of just counting how many comments or mentions a post has. Measuring this should be part of your social media monitoring plan.

By tracking social sentiment, you’ll be able to better understand your audience, improve customer service and tweak brand messaging. It also helps with product development and understanding where you stand in your brand’s niche.

Here’s how to conduct a social media sentiment analysis:

1. Monitor mentions

Find all the conversations that mention your brand. While it may seem easy, not everybody is tagging you in those conversations. To better monitor these conversations, create particular brand hashtags and continuously educate your customers to use it. This way, you’ll be able to track conversations better.

2. Analyze the sentiment in the mentions

After you find mentions about you brand, you’ll want to then analyze the sentiment in those mentions. This will help you figure out if the mentions are positive or negative. Make a list of positive and negative words and then scan your mentions for conversations that include the terms.

3. Create a social sentiment report

Once you’ve gathered all the mentions and data, it’s now time to analyze it and place it into a report. The report should include:

• Total mentions
• Total engagements within a certain time
• Number of positive mentions
• Number of negative mentions
• A calculation of your social sentiment score as a percentage
• A graph of the social media sentiment score over time to check for spikes and be able to see what caused those changes

To calculate your social sentiment score, you’ll want to either use

• Positive mentions as a percentage of total mentions
• Positive mentions as a percentage of mentions, which include sentiment

Each method works great, but just be consistent with it. Know that the second way will result in a higher score. Include a graphic to represent the ratio of positive, negative and neutral mentions.

If you want to improve social media sentiment, you’ll want to do the following:

• Really know your audience so that you can create the perfect posts that really speak to them.
• Engage on social media with reactive engagement and proactive engagement.
• Play to your strengths as a brand and be authentic.

Digital Advertising Consulting will improve your brand’s social sentiment, click to start the process.

1. Referral Marketing Campaigns

Boost your conversions with referral marketing campaigns. All you need is people who liked your product and brand. Customers that are referred by a friend are more likely to become loyal customers, so referral marketing can be very beneficial. There are tons of referral apps to utilize this strategy, such as Referral Candy. Or you can create your own campaigns, offering discounts and free stuff for those who refer customers your way.

2. Direct Response Advertising

Direct response advertising like using Facebook Messenger can really boost conversion rates. Also, a Facebook ad favorite is a click-to-Messenger ad because it can lead to an instant lead capture.

3. Drip Marketing Campaigns

Drip campaigns keep your brand and business on top of customers’ minds. You can use a drip campaign to welcome and onboard customers, keep leads engaged with the brand, and so much more.

4. Offer Free Stuff

Everyone loves free offers and it’s a great way to get people to respond instantly. Offer free discounts, small items with purchase and extras will entice buyers to act now.

5. Run An Online Contest

A contest online is a great way to quickly increase engagement on Facebook and IG. Offer up a prize and have people comment, share and even provide their emails to be entered to win. Prizes you give away should be things that your target audience want.

6. Text Messages

Right now, text messages are becoming a popular marketing strategy. It’s a cheap way to reach anyone, from anywhere, and at any time. After opting into SMS marketing, you can send bulk text messages to audiences for any news, deals and announcements.

The benefits of direct response marketing are numerous. Not only is it highly personalized, but it also allows you to convey specific information about how your product or service can help your potential customer. It goes beyond brand awareness and has instant results when done properly.

1. Keyword research. These are terms that people use in search engines when asking questions. These words will help you figure out your customer’s interests and will provide you a topic to write about. Think about words that someone would search for so that your content can answer their questions.

2. Figuring search intent and the right format. Search intent is what customers are looking to accomplish, and what they want to see when typing a query in Google. From there, the content format you create how you’ll convey your answer to their question. Search content can be informational, commercial, navigational or transactional.

3. Meta title. The content’s headline isn’t what will be shown in search results and that’s why you want to create a well-optimized meta title. This introduces your article to the audience. Include target key words in titles, write a unique title for each page, keep it between 14 and 40 characters long and include your keywords in the title.

4. Catchy H1. When writing an H1 heading, you want to make sure it’s creative, describes what’s talked about in the text body, and uses headlines for best results.

5. Optimized meta description. A meta description is what people see right under the title in Google search results. For an optimized meta description, you want to make sure that it includes a relevant keyword, describes the specific page, is about 1-2 sentences and has a call to action (if relevant).

6. Readable structure. Great structure is key to quality content. You’ll want to make sure that your article is readable. Make it long if needed, with a table of contents. Use H2s and H3s to make it easier to understand. Each paragraph should have its own idea and answer user questions. Highlight important ideas and break up long sentences into shorter ones. Numbered lists and bullets are great for breaking up long pieces.

7. Add visuals. Don’t forget to add visuals to your content. It helps convey your message so that visitors remember it. But make sure to optimize your visuals before by reducing the file size, creating descriptive image names and adding alt tags.

8. Readable URL. Create a quality URL that describes the page so that readers know what’s inside.

9. Internal linking. Search engines like internal links because it helps Google navigate your website. It also helps users move around your site easier.

10. Have fun and let your writing style shine through on a topic you are passionate about.

By following these 10 steps, you’ll be able to create optimized content that gets ranked by Google.

Need help in creating a content marketing program that creates the clicks you want. Click here to schedule a review by Content Marketing specialist at Digital Advertising Consulting.

In general, these are the top KPIs:

• Brand awareness. This tracks how customs are hearing about your brand on socials and search engines.
• Web traffic sources. Helps you understand which traffic sources are driving traffic to your site.
• Website traffic leads
• Cost per lead. How much it cost to get that lead to your site.
• Returning visitors. This measures how effective your website is at building a specific audience.
• Online conversion rates. Tracks the conversions your website has made.
• Click thru rate. This tracks how many people continue to click through on your site.
• Lead conversion rates. This measures the amount of leads that are converted into sales.
• Customer lifetime value. This measures the relationship between the lifetime value of a customer and how much it cost to get them to be a customer.
• First visit. This helps you understand how customers are finding your sit and then how engaged they are on that first visit.
• Return on marketing investment (ROI). You can measure the ability of your marketing campaigns to generate revenue.
• Incremental sales. This demonstrates how marketing campaigns are doing and if they are generating sales.
• Purchase funnel. Helps you understand the customer acquisition process from brand awareness to purchase.
• Total visits. This measure how many users have visited a page or the entire website.
• Customer attrition. Helps you measure the rate at which your brand loses customers over time.
• Customer acquisition cost (CAC). This measures how much was spent to gain a new customer.
• Response rate. Measures the total number of customers who respond to communication efforts like emails.
• Average time on page. This measures how much a viewer spends on a specific page on your website.
• Marketing originated customers. You can measure the total share of all customers that come to your site via marketing efforts.
• Content downloads. This measure how many times the content has been downloaded from your website.

By tracking digital marketing metrics and KPIs, such as the ones noted above, you’ll be able to see how a campaign performance and what’s working in your marketing efforts and what’s not.

Let Digital Adverting Consulting design the right KPI dashboard for your business’s goals.