The auto dealership industry, like many others, have been facing the same problem for years – distrust among customers.
The issue has been tackled by asking customers to review their work and services on websites. With the boom of internet, customers reviews have attained great importance in the success of a company.
These reviews have a two-fold benefit. First, the positive reviews are easily visible to others, which allows for prospective customers. Second, the negative reviews are sent to employees, and they are asked to resolve the issue and improve upon the existing problem.
Relations with customers too matter as they feel assured when management is prompt in responding to their issue or revert to their positive reviews. Since it is difficult for auto dealerships or any other sectors to reply to every review, they turn to vendors to assist them with managing these reviews.
Apart from the option of online reviews, the internet has brought in other things with it as well that need to be taken advantage of by the auto dealers. Those buying cars employ the internet to search for good car dealers. Although good online review would help, it is not enough.
Auto dealers need to utilize Local SEO searches and voice search, which increase the probability that customers choose their shops or at least view their websites. Further, the content of the websites needs to maintain a conversational tone. The content should focus on providing answers to the at least the basic questions asked by customers. If not, they would slide over to the next best option.
Further, other problems that arise in this industry is the inadequacy in proper training among its employees. A car shopper needs to have a good experience when he/she is buying a car so that he returns to the same shop either for another purchase or servicing.
2. How the Hotels build a rapport with visitors
In the hospitality sector, online reviews are really important. A bunch of negative reviews can have a catastrophic impact on a hotel’s business and vice versa. Following a few strategies can help you tackle and manage online reviews.
Customer satisfaction
The very first thing is that you need to make sure that your guests have the best time at your hotel. If they leave in a good mood, they will leave a good review and vice versa. Have your staff remain communicative and approachable. Ask them to talk to a guest who seems sad or confused and resolve their issues promptly. Similarly, a guest’s requests should be complied with as soon as possible.
Fixing complaints and issues
It is a basic requirement in any sector to look out for issues and problems that are shared by your customers. Addressing issues shared in online reviews improves your reputation among new guests, and also help you find the problems that keep on persisting. Find the recurring issues and have them fixed, even if it calls for tightening any careless attitude in your team and staff.
Reverting to online reviews
Make it a practice to revert to online reviews so that you keep your reputation intact, regardless of the fact that a review is positive or negative. When there is a bad review, reply and assure them that the issue has been taken up for discussion and that you aim to resolve the problem. If a reviewer has left an unjust review, do reply, challenging him, while maintaining a professional and neutral tone. Further, competitors may try to sabotage your reputation. If you find a review form a person who hasn’t stayed at your hotel, ask your web manager to remove the comment. Also, reply to positive reviews. It makes the reviewer feel good, who can recommend your hotel to friends and family.
Having guests leave reviews
Now, people opt for reading a review of products or services before making their decision. Although they would not read through all the reviews, keeping a high volume of reviews is necessary. Doing so shows that a large number of guests have visited your hotel. It also helps in countermanding the impact of bad reviews. Try to encourage guests to leave reviews. However, avoid giving them incentives to write a review, as such a step may backfire.
Updating your listing pages
You should keep your listing pages up-to-date. It would be a drawback on your performance if prospective customers find outdated information and old pictures. Make out time to update photos and information so that your listing page looks good and professional.
Having a review management strategy
It is quite difficult to review all the reviews pouring on your website as well as on listing websites. To manage them, you would need to employ a team to look after these reviews. However, this may prove quite expensive and also not lead to efficient results. As an alternative, you can take the use of monitoring tools that will trigger alerts when new reviews are made.
3. How top Funeral Homes gain the trust of people
Reviews help, at least in most of the cases, customers to choose the product of their desire. They have gradually made it a part of their decision-making process.
Although the reviews can sometimes be bad or untrustworthy, the same may not be said for reviews related to funeral homes. It is a serious and sensitive issue in homes where members have recently deceased. Such families wish to get the best for their loved ones who have passed away, and for this, they would see how funeral home fares in terms of their services.
Customer review websites like Angie’s List, Yelp, and Google, with exclusively deathcare based websites like FuneralHomeRatingZ and Parting.com are places where those in need of such services look.
To gain favorable reviews, simply keep a constant check on the things being said about your company and take care of any problems arising out of them.
First of all, tell the families about the value a funeral holds, its related expenditure, and other things associated with the service so that they have a clear understanding of what to expect. This way they would not be dissatisfied if they were expecting something else. In fact, as a business, it is necessary to remain transparent.
You can use review management tools and software like ReviewTrackers, ReviewPush, or Reputology to easily manage the reviews. Otherwise, it becomes difficult to keep track of perpetually pouring reviews. These tools, websites, or software have analytics, dashboards, and alerts for staying updated. They cost about $25-29 a month. If you are facing a financial crunch, you can hire a team to manually manage the reviews.
Further, there always remains a possibility of a rival competition that would try to show your business in poor light. This can be done via false reviews. If you come across any suspicious review, reach out to the management of the review website concerned.
To gain favorable reviews, simply keep a constant check on the things being said about your company and take care of any problems arising out of them.
Also, if you have received a real negative review, promptly reply to their reviews publicly. If it was a mistake, accept and apologize for it, and if possible, offer them something in return. If there had been some inconvenience caused to them, tell them the matter would be taken seriously and resolved as soon as possible.
Moreover, your website needs to have a prominent online presence, respectable and engaging. In this internet-savvy world, people would first check your website before approaching you for your services. If they find the webpage unalluring, they may not choose you. To make things better, you can ask families that you have served before to write a positive testimonial for you.
4. How restaurants win the clients’ trust
It is not a newsflash that in the current age, reviews are imperative to the functioning of your business. These reviews, whether good or bad, need to be managed, addressed, and taken into consideration.
Track and manage
Review sites such as TripAdvisor, Yelp, and Product Review can be used to keep a track of the reviews you are getting. Most review websites send you notifications everytime someone leaves a review. Further, you can take help of Google Alerts to report mentions of your restaurants on the internet.
Respond to reviews and be professional
It is of utmost importance that you respond to reviews, especially in cases where they shed a negative light on your company. The reason is that if you don’t respond, they will continue to hold the same negative opinion about your business. It also helps as when other reviewers find the company engaging and handling issues, they get the impression that the business concerned cares about its customer.
When reverting to bad reviews, it is utterly necessary that you speak in calm, cool, and composed manner. Do not get on the backfoot, and try to resolve the problem rather than explaining yourself. If handled properly, there is a possibility that you may earn a loyal customer. For positive comments, do leave a reply, publicly or privately, depending on your own judgment.
Have people post positive reviews
You should try to have your customers post reviews for you. Avoid posting fake reviews as it may be unethical. To do so, you can give your customers names of review websites or have a ‘review us now’ button on your website.
Get someone good to handle the reviews
Hire or keep someone adept to manage the reviews. See the qualities of the employee to see if they are fit for the role. Recruit someone who is customer-friendly and has a positive attitude towards customers. The employee should possess the judgment to forward a review to seniors when most needed. You can also provide the employees with a pre-written response. A right person would boost the company’s efficiency.
5. How Dentists earn patients’ loyalty
Gone are the days when people would go through a yellow book or consult a friend or family for their basic needs. Now, people go online, read reviews, and make their own decisions. Just like other businesses, dentists too need a reputable image on the internet so as to attract customers. You can follow these few tips to be successful in your business.
Start with Yelp
For local business-related needs, people prefer visiting Yelp. Remember, a few positive reviews would help, no reviews won’t affect you, but even a handful of negative reviews could be bad for you and your business. Further, you can get Yelp stickers, and ask your clients to check-in. This would bring exposure to your business. The platform focuses on local business, thus Yelp is a good platform for dentists.
Ask clients to give reviews
Nothing is simpler than asking. Normally, a person forgets to give a review even if he was satiated with your services. Asking them once might just do the deed. Some may not take much effort to log into Yelp, find you, and give reviews. Make the work simpler for them. Give them a review form to fill that you can post later on your website. It works great in a number of scenarios such as when they forget or are not that much internet-savvy.
Monitor the reviews
As mentioned before, negative reviews can have a bad impact on your business. You would need to weed them out, by identifying fake ones and addressing the concerns of those who have been dissatisfied with your service. Pay special attention to the negative reviews and find means to correct mistakes.
Hire an agency for reputation management servicesSomeone who wishes to run a successful dental clinic would not waste time on managing online reviews on the expense of patients. You can hire an agency to manage your reviews. It would save time and in fact, they would be more adept at it. They would know how to handle the negative reviews and boost your portfolio by acknowledging the positive on