An Effective Landing Page
Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages are underperform ecommerce landing page.
Landing Pages and Product Pages
Landing pages and product pages differ because they have to fulfil different purposes.
A product page has to appeal to a mass market audience and needs to attract both serious buyers and browsers. Product pages have to appeal to a broad audience and need to introduce and educate visitors about a firm’s brand, product, or service. It often includes links to other website locations so visitors can navigate the entire site.
A landing page is different because it acts as a standalone webpage with a single purpose. To convert customers, to convince them to purchase a particular product or service.
As businesses become increasingly driven by business intelligence, big data and granular information about their customers, they are able to generate more leads, boost conversions and, as a consequence, deliver better returns on investment. Big data makes it possible to understand the ways in which each and every customer is unique, enabling firms to deliver a more personalised service. The businesses that do this best are those who have invested in landing pages which offer personalized attention and engagement.
Our Approach to Developing your eCommerce Landing Page
Ecommerce landing pages are sometimes described as ‘pre-cart’ landing pages (coming before the shopping cart). eCommerce ads and product pages are important elements of a business’s digital marketing strategy but the role of a landing page to serve as a specialized digital storefront offers exciting opportunities to boost sales and improve conversions. Our tailored approach to developing effective landing pages focusses on:
- Creating simple user interfaces
- Multiple call-to-action buttons
- Smooth click-through designed in
- Attention grabbing headlines
- Personalised copy
- Images, stories and engaging content
- Brand empathetic appearances
Why Choose Us?
When you’re ready to develop your ecommerce landing page, or to improve your current landing page, we’re ready to help. Our bespoke solutions are designed to deliver the best return on investment for your business.
We are experts in our field. Every client and every project receive 110% every single time. Our designers, advertising team and digital-media buyers do all the research to find the best possible solutions to your problems, and then deliver lasting solutions that work for your business. Our leadership team are always available to answer questions, provide updates and to discuss how best to meet the needs of your business. We’re small, we’re agile and we’re ready to do work.
