The ecommerce industry is one of the most competitive industries out there. With so many businesses offering the similar products and services as you, it can get really tough to attract the attention of your target market. However, with just the right digital marketing strategy, you should be able to not just generate sales by attracting customers online, but also set your business apart from your competitors.
What is an eCommerce Marketing Strategy?
An eCommerce marketing strategy is any digital marketing process that increases a brand’s awareness online, in order to increase traffic and ultimately make more sales. Successful online businesses use such strategies to remain relevant in the industry. Some of such strategies are outlined below to help your business succeed.
1. Retargeting
According to statistics, 98% of your online visitors will fail to convert to paying customers on their initial visit, which is why retargeting is an important digital marketing strategy. Retargeting simply creates avenues whereby your prospects reconsider their stance and eventually make the decision to purchase your products or services. One of the methods used involves displaying your products or services on the sites your prospects visits after visiting your own website, in a bid to re-attract them.
2. Content Marketing
This involves the use of any online material, such as blog posts, images, product guides, GIFs, videos, infographics, and so on to attract customers to your brand and generate sales. When using content marketing, your goal should be to increase your brand’s awareness as well as educate your consumers about your products, rather than selling your products outrightly. For instance, instead of writing a blog about the new and improved radio-controlled devices you sell, you can write about the qualities or benefits a good radio-controlled device should have.
3. Email Marketing Automation
Email marketing automation is an effective digital marketing strategy for ecommerce businesses which allows you to influence your customers and convince them to buy more of your products. It allows you to send automated promotional emails to your target, current, and past customers. However, in order to do this, you have to first build an email list which can be collected from your site’s visitors.
4. Affiliate Marketing
This is an ecommerce marketing strategy that connects you as a product owner to a marketer that will help you sell your products for an agreed price or percentage. Affiliate marketing makes use of product-based referrals like testimonials, reviews, comparisons, and more to help increase your site’s traffic. Amazon which is one of the world’s top brands has an affiliate marketing program regarded as the world’s largest affiliate marketing program, which pays their marketers up to 10% per sale.
5. Social Media Marketing
Social media is a marketing tool you can use to advertise your business. However, simply putting out posts on social media networks like Instagram, Facebook and Twitter may not be enough to help your business grow. In order to grow your brand, it is important that you design a detailed social media marketing campaign using captivating visuals that will highlight your products. Instagram stories and carousels are examples of the tools you can include to your digital marketing strategy to help create awareness, increase traffic to your site and make sales.
These eCommerce marketing strategies are guaranteed to help you reach your target market effectively, increase your brand loyalty, and drive sales. Therefore, if you plan to take your ecommerce business to the next level in 2019, you should consider putting some or all of them to use today!