When Professionals Run Into Problems With How To Do A Social Media Sentiment Analysis, This Is What They Do!

You might be wondering what is social media sentiment analysis? Let’s just say you dropped a new product that’s buzzing on social media. There are FB posts, IG posts and tweets. Lots of people are talking, but is it good or bad chatter? Thus, you need more context and that’s exactly what social media sentiment analysis is all about.

Social media sentiment is about the feelings and attitude that people have about your brand on the various social medial channels. It basically adds context to all the comments, mentions and shares when it comes to your brand. In order to figure out if that buzz is positive or negative, you’ll need to really analyze the buzz. It’s about considering opinions and emotions instead of just counting how many comments or mentions a post has. Measuring this should be part of your social media monitoring plan.

By tracking social sentiment, you’ll be able to better understand your audience, improve customer service and tweak brand messaging. It also helps with product development and understanding where you stand in your brand’s niche.

Here’s how to conduct a social media sentiment analysis:

1. Monitor mentions

Find all the conversations that mention your brand. While it may seem easy, not everybody is tagging you in those conversations. To better monitor these conversations, create particular brand hashtags and continuously educate your customers to use it. This way, you’ll be able to track conversations better.

2. Analyze the sentiment in the mentions

After you find mentions about you brand, you’ll want to then analyze the sentiment in those mentions. This will help you figure out if the mentions are positive or negative. Make a list of positive and negative words and then scan your mentions for conversations that include the terms.

3. Create a social sentiment report

Once you’ve gathered all the mentions and data, it’s now time to analyze it and place it into a report. The report should include:

• Total mentions
• Total engagements within a certain time
• Number of positive mentions
• Number of negative mentions
• A calculation of your social sentiment score as a percentage
• A graph of the social media sentiment score over time to check for spikes and be able to see what caused those changes

To calculate your social sentiment score, you’ll want to either use

• Positive mentions as a percentage of total mentions
• Positive mentions as a percentage of mentions, which include sentiment

Each method works great, but just be consistent with it. Know that the second way will result in a higher score. Include a graphic to represent the ratio of positive, negative and neutral mentions.

If you want to improve social media sentiment, you’ll want to do the following:

• Really know your audience so that you can create the perfect posts that really speak to them.
• Engage on social media with reactive engagement and proactive engagement.
• Play to your strengths as a brand and be authentic.

Digital Advertising Consulting will improve your brand’s social sentiment, click to start the process.