Nobody cares, but they should. This tactic provides Instagram with the content relate your page to people searching for this content. Also, people are looking for creators that match to their interest and need a precise reason why they should like, follow and share your content on Instagram.
Here’s how to write the perfect IG bio for your brand/business:
- Who’s Your Target Audience?
Before you start writing, think about your target audience. This will help you figure out your value proposition and whatever call to actions you have.
- Define Your Value Proposition
This is your unique selling point that will make a new user want to follow and engage with you. This should be the focal point of the bio. Think about what features makes you special, the products or services you’re offering and what sets you apart from the competition.
- Create An Action To Optimize For
Figure out your call to action by deciding what the ultimate goal is for new users. Do you want more traffic to your site or purchases? Prioritize what you want to optimize and then create it. Know that you can easily change this as you see fit. Some brands also encourage users to create user generated content by creating a branded hashtag.
- Use Emojis
Emojis are a fun way to add color to your bio. Plus, they allow you to save precious character space if you can find one that describes what you want to say.
- Add Keywords
Whenever you can, use keywords in your bio to show up in relevant searches. You can even use hashtags the keywords.
- Fine-tune Your Tone
Once you’ve finished compiling all the necessary info for your IG bio, you’ll want to create it and look at your brand voice. Make sure that the text aligns with your brand’s voice so that it’s cohesive when they visit your site.
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