Blog - Digital Advertising Consulting

September 29, 2024

The Power of AI Chatbots: Connecting with Customers in Real-Time

In today’s fast-paced digital world, customers expect quick responses and personalized interactions when they visit a website. For companies looking to provide a seamless and efficient […]

January 10, 2021

How To Map Your Customers’ Journey To Sell More

The customer journey is important, but just how much of creating that journey have you put your focus on? Understanding your customers’ pain points and then […]

November 22, 2020

Why Nobody Cares About 6 Ways To Improve Your Instagram Bio

Nobody cares, but they should. This tactic provides Instagram with the content relate your page to people searching for this content. Also, people are looking for […]

November 18, 2020

6 Ways to Improve Your Instagram Bio

Here’s how to write the perfect Instagram bio for your brand/business: Who’s Your Target Audience? Before you start writing, think about your target audience. This will […]

November 10, 2020

Top 10 Marketing Tips For Real Estate Agents

The real estate industry is filled with agents, making competition pretty fierce these days. But that doesn’t mean there’s not a piece of the pie for […]

October 31, 2020

When Professionals Run Into Problems With How To Do A Social Media Sentiment Analysis, This Is What They Do!

You might be wondering what is social media sentiment analysis? Let’s just say you dropped a new product that’s buzzing on social media. There are FB […]

October 31, 2020

6 Things Your Boss Wishes You Knew About Direct Response Marketing Tips To Drive Sales

If you’re a small business looking to drive up sales and engagement, you’ll need a creative approach to do so. You want to create something that […]

October 20, 2020

10 Ways To Rank Your Content on Google: Content Optimization Creation Checklist

Creating optimized content doesn’t have to be difficult or challenging. Here are 9 ways to create SEO-optimized content that will bring more traffic to your site […]

October 3, 2020

Best Digital Marketing Metrics and KPIs 2020

A client once asked my what is the difference between digital metrics and KPIs? The answer is basically everything on your website. Everything from your website’s […]

October 3, 2020

What Is A Quality Score and How It Affects Google Ads?

There’s an art to mastering PPC and in order to do it, you’ll need to really know and understand what Quality Score is and means. This […]

October 3, 2020

Improve Your Facebook Ad Results Today!

Facebook Ads are a great way to really reach targeted audiences given the popular social media platform has 2.41 billion active users a month. Facebook ads […]

October 3, 2020

Choosing the right social media platform for your business

What Are The Best Social Sites For Businesses And How To Pick The Right Ones?

When it comes to business these days, it’s vital to be social. Besides traditional marketing initiatives, businesses now need to be online and have a social […]

October 3, 2020

What Is A Demand Side Platform DSP And Why You Should Care?

Technology has really changed the advertising landscape. Nowadays, the digital advertising world is a very broad place that’s made up of various platforms and processes. A […]

December 31, 2018

Five Challenges Faced by Car Dealers

In order to make some profit in the current environment of the automatic industry, most auto dealers are choosing to focus on growing the revenue of the service department. While this may be an achievable goal, it represents a number of challenges.

December 31, 2018

35 Ways To Increase Your Landing Page Conversions

In the landing page design universe, conversions are the name of the game. Conversions are how you increase your blog subscriber list, ebook and white paper […]

December 31, 2018

Top 5 eCommerce Marketing Strategies.

The ecommerce industry is one of the most competitive industries out there. With so many businesses offering the similar products and services as you, it can get really tough to attract the attention of your target market. However, with just the right digital marketing strategy, you should be able to not just generate sales by attracting customers online, but also set your business apart from your competitors.

December 28, 2018

LinkedIn Dynamic Ads – what could they do for you?

LinkedIn Dynamic Ads are personalized ads which are small and placed to the right of a person’s LinkedIn feed. These ads only work on desktop versions of LinkedIn, although they can nonetheless be very useful for driving traffic to your desired page. This is because businesspeople using LinkedIn are often likely to be using a desktop (i.e. work PC or laptop) more than the average internet user, and because of the bespoke and personalized nature of LinkedIn Dynamic Ads. The more that an ad is tailored to a specific person’s interests, the more likely they are to find it appealing and hence click on it.

December 28, 2018

Split Testing – A/B and Multivalent

In recent years, AB testing has become a "big deal." Online marketing tools have become more complex and cost-effective, making split-testing more accessible to small and medium businesses. As traffic increases, the speed with which online businesses can convert inbound visitors becomes more important.

December 28, 2018

How Top Businesses Build Trust with Customers

Relations with customers too matter as they feel assured when management is prompt in responding to their issue or revert to their positive reviews. Since it is difficult for auto dealerships or any other sectors to reply to every review, they turn to vendors to assist them with managing these reviews.

December 28, 2018

Top 7 Digital Advertising Trends

A quick visit to any webpage on the internet right now will have you faced with a barrage of adverts ranging from clothing and electronics to fishing and hunting gear. These ads are all over the internet that these days, the majority of consumers have found ways to tune them out. Therefore, as a business owner, it is important to follow current digital advertising trends, in order to grab the attention of prospect and get more customers to your business. Outlined below are some of the top digital advertising trends used by successful businesses you should be using today.

December 28, 2018

The TOP Challenages Hotels are Facing in 2019.

Three years after they started changing the face of the hospitality industry, Airbnb is still causing massive disruption in the hotel space. The company changed the perspective of travelers. No traveler in 2019 would want a simple, standard hotel room.

December 28, 2018

Top Six Management Issues in the Hospitality Industry.

Most times, hotel managers must have to handle a variety of tasks which may include marketing the business and encouraging bookings in other to balance revenue and expenses. This is quite a task and not easy at all. Changing times have also brought with it changing demands and the challenges have by far grown from what have been in previous times especially with the herald of technological developments and ever spontaneous customer behavior. A lot of management issues have arisen from these and a few have been discussed below to enable us have further grasp of what they are.

December 28, 2018

Challenges Faced By Funeral Services Industry

Funeral services are without doubt an indispensable service. Death is an unavoidable end to life for all living beings. As human; we are far more emotionally developed than the other animals that we share this planet with. We create lifelong bonds with parents, siblings, children and even friends and relatives; bonds that physically come apart in the event of a death. Yet death does not negate the emotional attachment we share with those in our inner circle and a funeral is in actuality; a rite of farewell and even homage.

December 28, 2018

Landing Page Optimization and Conversion Funnels

You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.

December 28, 2018

Revolutionizing Ecommence with Digital Advertising Consulting.

Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.

December 28, 2018

Increase Your Landing Page Conversions With These Nine Steps.

The importance of landing pages cannot be overemphasized. As one of the most imperative factors of inbound marketing, landing pages are worth integrating into your marketing strategy. In fact, companies have experienced a 55 percent increase in their lead generation process just by increasing their landing pages from ten to fifteen. So if you are still having second thoughts about this marketing element, now is the time to erase all doubts and start implementing it.

December 25, 2018

Increase Customer Conversion Using Direct Mail Post Cards and Landing Pages in 3 Simple Ways.

Despite the fact that email marketing still trumps other means when it comes to reaching out to prospects and customers alike, there are worrying sings on the horizon.

December 24, 2018

Mastering the Art of Using #Hashtags on Social Media Platforms.

Hashtags have become a crucial part of social media marketing. They are used to make the content discoverable. This means you can even connect with businesses and people instantly.

December 19, 2018

Local Search the Key to Traffic and Sales.

Lосаl SEO, оr Local Search Engіnе Oрtіmіzаtіоn, іѕ thе rіght раth that еvеrу lосаl buѕіnеѕѕ should tаkе tо rеасh generate awareness and traffic in their local market. Every lосаl buѕіnеѕѕ' wеbѕіtе muѕt bе dеѕіgnеd for lосаl SEO to get nоtісеd by search еngіnеѕ to generate “near me” type results.

December 19, 2018

Why Businesses Should Care About Yelp!

As the most popular and well-known business review website, Yelp has become the place to connect with customers, promote your business, offer discounts and accept online reservations all in one place.

December 16, 2018

Missing features in the new version of Google Search Console.

A new Google Search Console was recently launched by Google, which is an improvement upon the old version. However, there are a few features that have not been added to the latest console.

December 16, 2018

Google’s Local 3-Pack Display Panel

Previously, most businesses’ search engine optimization (SEO) goal was to be ranked in the first seven local search result. This top seven result were usually grouped in a display panel, known as the 7-pack, at the top of SERPs and enabled ranked businesses to gain more traffic and increase sales. However, in addition to recent changes to how their algorithm ranks local search result, Google has also cut down the 7-pack display to a 3-pack display for local results.

December 16, 2018

The Art of Actionable Insights

Actionable insights are, no doubt, one of the most important aspects of any business that utilizes data. In fact, a Forrester report states that seventy four percent of business firms want to be data-driven, but only twenty nine percent of the firms are successful at connecting the missing link between analytics and action.

December 15, 2018

4 Tips To Repair Online Reputation Management

Are you looking for ways to repair your online reputation? Online reputation is crucial for every business. When a new business is launched, the reputation of that business must gain reviews and maintain high scores. In today's’ digitalized world, getting reviews can be a challenging. Bad reviews can slow down sales and getting the review removed is difficult, but it is not impossible. In this write-up, we have listed some tips for you to repair your reputation.