You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.
Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.
Lосаl SEO, оr Local Search Engіnе Oрtіmіzаtіоn, іѕ thе rіght раth that еvеrу lосаl buѕіnеѕѕ should tаkе tо rеасh generate awareness and traffic in their local market. Every lосаl buѕіnеѕѕ’ wеbѕіtе muѕt bе dеѕіgnеd for lосаl SEO to get nоtісеd by search еngіnеѕ to generate “near me” type results.
As the most popular and well-known business review website, Yelp has become the place to connect with customers, promote your business, offer discounts and accept online reservations all in one place.
