In recent years, AB testing has become a “big deal.” Online marketing tools have become more complex and cost-effective, making split-testing more accessible to small and medium businesses. As traffic increases, the speed with which online businesses can convert inbound visitors becomes more important.
The importance of landing pages cannot be overemphasized. As one of the most imperative factors of inbound marketing, landing pages are worth integrating into your marketing strategy. In fact, companies have experienced a 55 percent increase in their lead generation process just by increasing their landing pages from ten to fifteen. So if you are still having second thoughts about this marketing element, now is the time to erase all doubts and start implementing it.
