Why Businesses Should Care About Yelp!
As the most popular and well-known business review website, Yelp has become the place to connect with customers, promote your business, offer discounts and accept online reservations all in one place.
As the most popular and well-known business review website, Yelp has become the place to connect with customers, promote your business, offer discounts and accept online reservations all in one place.
Previously, most businesses’ search engine optimization (SEO) goal was to be ranked in the first seven local search result. This top seven result were usually grouped in a display panel, known as the 7-pack, at the top of SERPs and enabled ranked businesses to gain more traffic and increase sales. However, in addition to recent changes to how their algorithm ranks local search result, Google has also cut down the 7-pack display to a 3-pack display for local results.