‘Landing Page’

You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.

Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.