‘landing page optimization’

In the landing page design universe, conversions are the name of the game. Conversions are how you increase your blog subscriber list, ebook and white paper downloads, webinar registrations, free trial users … The list goes on. But to achieve those coveted conversions, it’s imperative you set yourself up for…

You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.