‘PPC’

A client once asked my what is the difference between digital metrics and KPIs? The answer is basically everything on your website. Everything from your website’s analytics, digital ads, social ads, social posts, and conversions are metrics. The KPIs are those metrics that you track to indicate who well you…

There’s an art to mastering PPC and in order to do it, you’ll need to really know and understand what Quality Score is and means. This is especially true when it comes to Google Ads and something you should know if you want to have successful ads running for your…