‘sales funnel’

A client once asked my what is the difference between digital metrics and KPIs? The answer is basically everything on your website. Everything from your website’s analytics, digital ads, social ads, social posts, and conversions are metrics. The KPIs are those metrics that you track to indicate who well you…

Despite the fact that email marketing still trumps other means when it comes to reaching out to prospects and customers alike, there are worrying sings on the horizon.