Funeral services are without doubt an indispensable service. Death is an unavoidable end to life for all living beings. As human; we are far more emotionally developed than the other animals that we share this planet with. We create lifelong bonds with parents, siblings, children and even friends and relatives; bonds that physically come apart in the event of a death. Yet death does not negate the emotional attachment we share with those in our inner circle and a funeral is in actuality; a rite of farewell and even homage.
As such; people in the funerary industry face the immense task of disposal of the physical remains of the dead in an appropriate manner and in keeping with the wishes and the sentiments of the family and friends of the departed. This brings along a fair share of challenges; some more commonplace than the other.
The NFDA which is the official association of funeral directors in America; recently asked invitees at its annual conference to list the topmost among all obstacles and challenges in their line of work. The data collected gives significant insight into the funeral industry and what it means to play a prime role in the seamless delivery of this indispensable service. Read further to know more.
Service and Product Awareness
The layperson is not as familiar with death and what follows; as an expert in funeral services would be. As such; the expert must face and accept the challenge of educating laypersons on funerary services and products beyond their basic grasp of the concept. This is a delicate issue that must be approached with respect and tact; which means that communications is a much needed skill to overcome this challenge. Funerary professionals can go about creating awareness about the variations of services offered in a number of ways.
The Challenge of Marketing Funeral Services
Marketing a funeral service in the conventional sense of business promotion and campaigning is definitely in bad taste. However, every business needs to reach its target client base. For funeral services; this is best achieved with increased visibility. Increased visibility can be achieved by:
Your consumer base values customization even in the event of a funeral. Different individuals have different stories to tell even after they have left their mortal bodies. Funeral directors are responsible for achieving customization at every funeral. As mentioned prior; a funeral is an homage and a farewell and every homage and farewell is different. Customization can be achieved by…
The Challenge of Cremation
The increasing popularity of cremations is hitting the funeral industry hard. But that is only because; funerary services are not being successfully merged with cremation. Give up the notion that burial is your only means to be of service and…
Low Cost Funeral Services Delivery
Statistics show that only 51% of people value the tradition of funeral services while 49% can be swayed by low cost alternatives. As such; the funerary service industry needs to wake up to the necessity of providing clients low cost funeral service delivery. This can be largely achieved by…