Kevin Scrimgeour

December 31, 2018

Five Challenges Faced by Car Dealers

In order to make some profit in the current environment of the automatic industry, most auto dealers are choosing to focus on growing the revenue of the service department. While this may be an achievable goal, it represents a number of challenges.
December 31, 2018

35 Ways To Increase Your Landing Page Conversions

In the landing page design universe, conversions are the name of the game. Conversions are how you increase your blog subscriber list, ebook and white paper […]
December 31, 2018

Top 5 eCommerce Marketing Strategies.

The ecommerce industry is one of the most competitive industries out there. With so many businesses offering the similar products and services as you, it can get really tough to attract the attention of your target market. However, with just the right digital marketing strategy, you should be able to not just generate sales by attracting customers online, but also set your business apart from your competitors.
December 28, 2018

LinkedIn Dynamic Ads – what could they do for you?

LinkedIn Dynamic Ads are personalized ads which are small and placed to the right of a person’s LinkedIn feed. These ads only work on desktop versions of LinkedIn, although they can nonetheless be very useful for driving traffic to your desired page. This is because businesspeople using LinkedIn are often likely to be using a desktop (i.e. work PC or laptop) more than the average internet user, and because of the bespoke and personalized nature of LinkedIn Dynamic Ads. The more that an ad is tailored to a specific person’s interests, the more likely they are to find it appealing and hence click on it.