A quick visit to any webpage on the internet right now will have you faced with a barrage of adverts ranging from clothing and electronics to fishing and hunting gear. These ads are all over the internet that these days, the majority of consumers have found ways to tune them out. Therefore, as a business owner, it is important to follow current digital advertising trends, in order to grab the attention of prospect and get more customers to your business. Outlined below are some of the top digital advertising trends used by successful businesses you should be using today.
Marketing tools have greatly improved the way consumers interact with businesses. One of such marketing tools is the omni-channel marketing, which provides your consumers with seamless marketing experience. This marketing strategy allows them to engage effectively with your ad on TV, smartphones, and magazines, and transition to purchasing your product offline or online, without much hassle.
One of the many factors that hinder consumer’s sales funnel when interacting with online businesses is slow internet speed. According to statistics, about half a billion dollars is lost in revenue due to this alone. In a bid to bridge this wide gap in user experience, your business can make use of Google AMP & ALP, which helps to speed up the time it takes your web page to load.
Another trend many businesses use for their digital advertising is creating more landing pages. Effective landing pages which are very popular among businesses are those which consumers visit to get white papers, ebooks, and other lead magnets. These lead magnets are received in exchange for vital consumer information such as email address and name, which you can use for more targeted marketing to generate more leads.
Before now, many brands could only run their video ad campaigns within a particular video player such as Vimeo or YouTube. Also, these video ad campaigns could only run before or during a video. With limitations such as these, viewers were made to watch ads before/during the video. It also made it difficult for editorial publishers to monetize their video ads. However, outstream video can help you resolve these restrictions and also introduces other features like the ability to allow your users to ignore a video ad.
Messenger applications like WeChat, WhatsApp and Facebook Messenger are gradually taking over top social networks, and they may soon replace the need for search engines. This is because these apps now serve as chatbots, which act like customer service agents and provides users with more functionality such as the ability to order an Uber and more. Although very few businesses use chatbots for digital advertising, there has been a remarkable success from those that do.
Marketing automation technique makes it possible for digital marketers to get detailed insights into their business, as well as track various aspects of it. For instance, Autopilot which is an email tool, allows you to track the behavior of your prospects and then send out automated messages based on the tracked user behavior.
This is a form of digital advertising which targets your consumers and prospects based on internet actions from previous internet sessions. Although most people see remarketing ads as being intrusive and annoying, various reports have shown just how effective they can be for your business. When implemented correctly, the ads can target consumers who have viewed your webpage or product, and enhance their user experience by providing them with relevant information.
These are some of the digital advertising trends used by top businesses today. They are guaranteed to help set your business apart and generate more leads. Therefore, you may want to implement them in your digital advertising strategy in 2019.