Marketing

LinkedIn Dynamic Ads are personalized ads which are small and placed to the right of a person’s LinkedIn feed. These ads only work on desktop versions of LinkedIn, although they can nonetheless be very useful for driving traffic to your desired page. This is because businesspeople using LinkedIn are often likely to be using a desktop (i.e. work PC or laptop) more than the average internet user, and because of the bespoke and personalized nature of LinkedIn Dynamic Ads. The more that an ad is tailored to a specific person’s interests, the more likely they are to find it appealing and hence click on it.

In recent years, AB testing has become a “big deal.” Online marketing tools have become more complex and cost-effective, making split-testing more accessible to small and medium businesses. As traffic increases, the speed with which online businesses can convert inbound visitors becomes more important.

A quick visit to any webpage on the internet right now will have you faced with a barrage of adverts ranging from clothing and electronics to fishing and hunting gear. These ads are all over the internet that these days, the majority of consumers have found ways to tune them out. Therefore, as a business owner, it is important to follow current digital advertising trends, in order to grab the attention of prospect and get more customers to your business. Outlined below are some of the top digital advertising trends used by successful businesses you should be using today.

Three years after they started changing the face of the hospitality industry, Airbnb is still causing massive disruption in the hotel space. The company changed the perspective of travelers. No traveler in 2019 would want a simple, standard hotel room.