‘Digital Advertising’

Technology has really changed the advertising landscape. Nowadays, the digital advertising world is a very broad place that’s made up of various platforms and processes. A huge addition over the past decade has been the addition of Real-Time Bidding (RTB). One such RTB is demand-side platform (DSP), which is considered…

Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.