LinkedIn Dynamic Ads – what could they do for you?
LinkedIn Dynamic Ads are personalized ads which are small and placed to the right of a person’s LinkedIn feed. These ads only work on desktop versions of LinkedIn, although they can nonetheless be very useful for driving traffic to your desired page. This is because businesspeople using LinkedIn are often likely to be using a desktop (i.e. work PC or laptop) more than the average internet user, and because of the bespoke and personalized nature of LinkedIn Dynamic Ads. The more that an ad is tailored to a specific person’s interests, the more likely they are to find it appealing and hence click on it.