Facebook Ads are a great way to really reach targeted audiences given the popular social media platform has 2.41 billion active users a month. Facebook ads can really help your business grow and make money. But while it may sound like getting a high ROI with Facebook ads is easy, it’s actually quite intimidating if you don’t have the right strategy in place. There are number of variables that you need to get right or else you’ll end up losing more than you gain.
But Facebook doesn’t have to be a loss for your business, and it can actually help you get a lot out of your advertising budget – you’ll just need to make a few changes. So, if you’re ready to improve your Facebook Ad results, here are some best practices to follow:
A good Facebook ad not only has eye-catching visuals, but also tight copy. You’ll want to make the ad have an impact, and powerful copy can help you get more clicks to your call to action. Your copy needs to entertain, excite and persuade. With these three elements in the text, you’ll make a powerful connection with your audience. To do this, make sure the copy matches your visual, have a clear call-to-action, and uses only simple language (no jargon).
You’ll want to have a clear understanding on who you want to target so that only those users will want what you’re offering. Don’t feel that the more people you reach, the better results you’ll have. A defined audience will be better for your ROI>
Want better results? Then use videos as your ads! These video ads can actually perform better than image ads and can really reach the right audience.
With Facebook Ads, you’re not limited to only a certain type of marketing strategy. Instead, the platform allows you to reach your existing leads by remarketing to them – allowing your strategy to be even more impactful. You’ll be able to show your ads to those who have already interacted with your brand.
With Facebook Ads, you’ll have the freedom to set any budget you want. Keep a tab on your campaign or else you’ll risk losing more than you gain. When it comes to setting a budget, it depends on what you want to spend and the kind of risk you’re willing to take. If you’re just starting out, you’ll want to go with a lower budget. Once you get more confident with your ad strategy, you can increase it. You can also split test your ads to improve the campaign.
Always stay on top of your ad performance so that you can alter it as the campaign runs. You can do this in Ads Manager. Give your campaign a few days to get back some data before you change anything, though.
In order to succeed with Facebook Ads, you’ll want to have a long-term strategy. You can treat Facebook ads as the first step in your sales funnel. Create a long-term strategy and figure out how you’re going to nurture your leads so that they convert to customers.
Digital Advertising Consulting is here to help you grow your business, let us help your today.