What Are The Best Social Sites For Businesses And How To Pick The Right Ones?

When it comes to business these days, it’s vital to be social. Besides traditional marketing initiatives, businesses now need to be online and have a social media presence to really stand out and reach potential customers. But with so many different social sites, how do you know which ones are right for your business and are where you’ll find your ideal customers?

The answer is going to differ from business to business. To really understand which social platforms you should focus on for your business, you’ll have to answer a few questions:

  1. Are you a B2B, B2C or are you both?
  2. What is your business’ target audience?
  3. What is your business’ overall goal when it comes to social media?

Once you’ve answered those three questions, you’ll be able to choose which social media platforms would provide the most benefits for your business and goals. You’ll also be able to narrow it down to two or three platforms that you can really focus on and dedicate your time to. Trying to do them all will take up too much time and you won’t be able to really perfect your strategy so that you reach your business’ targeted audience.

Here are some of the best social sties for businesses and a few tips on how to pick the right ones:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn

Facebook is a site all businesses should be on, regardless if they are a B2B or B2C. A Facebook presence helps solidify your brand and can really push your message out there to potential customers. Plus, it’s considered a local SEO signal, which helps with rankings.

Twitter is best for B2C and some B2B. It’s a central discovery hub for consumers, so it’s best to really show off your products, expertise and creativity. Instagram is amazing for B2C and since it’s owned by Facebook, it’s perfect for brand awareness and engagement. Pinterest is best for B2C, too, and is a hobbyist’s go-to network. LinkedIn is best for B2C, B2B and employment, so it’s a great site if you’re looking to complete your staff and have open positions.

By understanding which social media sit is best for your business, you’ll not only save time, but it’ll help you reach your targeted audience and gain more exposure. Remember that you want to be social on the channels you choose and always spend at least six hours posting, monitoring and responding to customers. Let Digital Advertising Consulting help you put the right digital marketing plans in to action for your business.

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