Kevin Scrimgeour

December 19, 2018

Why Businesses Should Care About Yelp!

As the most popular and well-known business review website, Yelp has become the place to connect with customers, promote your business, offer discounts and accept online reservations all in one place.
December 16, 2018

Missing features in the new version of Google Search Console.

A new Google Search Console was recently launched by Google, which is an improvement upon the old version. However, there are a few features that have not been added to the latest console.
December 16, 2018

Google’s Local 3-Pack Display Panel

Previously, most businesses’ search engine optimization (SEO) goal was to be ranked in the first seven local search result. This top seven result were usually grouped in a display panel, known as the 7-pack, at the top of SERPs and enabled ranked businesses to gain more traffic and increase sales. However, in addition to recent changes to how their algorithm ranks local search result, Google has also cut down the 7-pack display to a 3-pack display for local results.
December 16, 2018

The Art of Actionable Insights

Actionable insights are, no doubt, one of the most important aspects of any business that utilizes data. In fact, a Forrester report states that seventy four percent of business firms want to be data-driven, but only twenty nine percent of the firms are successful at connecting the missing link between analytics and action.