December 31, 2018
The ecommerce industry is one of the most competitive industries out there. With so many businesses offering the similar products and services as you, it can get really tough to attract the attention of your target market. However, with just the right digital marketing strategy, you should be able to not just generate sales by attracting customers online, but also set your business apart from your competitors.
December 28, 2018
LinkedIn Dynamic Ads are personalized ads which are small and placed to the right of a person’s LinkedIn feed. These ads only work on desktop versions of LinkedIn, although they can nonetheless be very useful for driving traffic to your desired page. This is because businesspeople using LinkedIn are often likely to be using a desktop (i.e. work PC or laptop) more than the average internet user, and because of the bespoke and personalized nature of LinkedIn Dynamic Ads. The more that an ad is tailored to a specific person’s interests, the more likely they are to find it appealing and hence click on it.
December 28, 2018
In recent years, AB testing has become a "big deal." Online marketing tools have become more complex and cost-effective, making split-testing more accessible to small and medium businesses. As traffic increases, the speed with which online businesses can convert inbound visitors becomes more important.
December 28, 2018
Relations with customers too matter as they feel assured when management is prompt in responding to their issue or revert to their positive reviews. Since it is difficult for auto dealerships or any other sectors to reply to every review, they turn to vendors to assist them with managing these reviews.