Kevin Scrimgeour

December 28, 2018

Split Testing – A/B and Multivalent

In recent years, AB testing has become a "big deal." Online marketing tools have become more complex and cost-effective, making split-testing more accessible to small and medium businesses. As traffic increases, the speed with which online businesses can convert inbound visitors becomes more important.
December 28, 2018

How Top Businesses Build Trust with Customers

Relations with customers too matter as they feel assured when management is prompt in responding to their issue or revert to their positive reviews. Since it is difficult for auto dealerships or any other sectors to reply to every review, they turn to vendors to assist them with managing these reviews.
December 28, 2018

Top 7 Digital Advertising Trends

A quick visit to any webpage on the internet right now will have you faced with a barrage of adverts ranging from clothing and electronics to fishing and hunting gear. These ads are all over the internet that these days, the majority of consumers have found ways to tune them out. Therefore, as a business owner, it is important to follow current digital advertising trends, in order to grab the attention of prospect and get more customers to your business. Outlined below are some of the top digital advertising trends used by successful businesses you should be using today.
December 28, 2018

The TOP Challenages Hotels are Facing in 2019.

Three years after they started changing the face of the hospitality industry, Airbnb is still causing massive disruption in the hotel space. The company changed the perspective of travelers. No traveler in 2019 would want a simple, standard hotel room.