December 28, 2018
You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.
December 28, 2018
Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.
December 28, 2018
The importance of landing pages cannot be overemphasized. As one of the most imperative factors of inbound marketing, landing pages are worth integrating into your marketing strategy. In fact, companies have experienced a 55 percent increase in their lead generation process just by increasing their landing pages from ten to fifteen. So if you are still having second thoughts about this marketing element, now is the time to erase all doubts and start implementing it.
December 25, 2018
Despite the fact that email marketing still trumps other means when it comes to reaching out to prospects and customers alike, there are worrying sings on the horizon.