Kevin Scrimgeour

December 28, 2018

Top Six Management Issues in the Hospitality Industry.

Most times, hotel managers must have to handle a variety of tasks which may include marketing the business and encouraging bookings in other to balance revenue and expenses. This is quite a task and not easy at all. Changing times have also brought with it changing demands and the challenges have by far grown from what have been in previous times especially with the herald of technological developments and ever spontaneous customer behavior. A lot of management issues have arisen from these and a few have been discussed below to enable us have further grasp of what they are.
December 28, 2018

Challenges Faced By Funeral Services Industry

Funeral services are without doubt an indispensable service. Death is an unavoidable end to life for all living beings. As human; we are far more emotionally developed than the other animals that we share this planet with. We create lifelong bonds with parents, siblings, children and even friends and relatives; bonds that physically come apart in the event of a death. Yet death does not negate the emotional attachment we share with those in our inner circle and a funeral is in actuality; a rite of farewell and even homage.
December 28, 2018

Landing Page Optimization and Conversion Funnels

You’re probably used to optimizing your advertising campaigns for pre-click improvements by tweaking headlines, the images you use, the ad copy, and so on. What you might be neglecting is the process that follows later on – post click optimization and landing page optimization are much more important than you may believe.
December 28, 2018

Revolutionizing Ecommence with Digital Advertising Consulting.

Having already made a decision to purchase a product, and having subsequently searched online, nearly 1 in 4 shoppers begin their customer journey through on a website product page. However, whilst 25% of customers might have found the product, 96% are not ready to purchase and are more likely to bounce than visitors to a website homepage. These product pages also underperform ecommerce landing page.