Kevin Scrimgeour

October 3, 2020
Social Metrics map

Best Digital Marketing Metrics and KPIs 2020

A client once asked my what is the difference between digital metrics and KPIs? The answer is basically everything on your website. Everything from your website’s […]
October 3, 2020
Google AdWords PPC Quality Score

What Is A Quality Score and How It Affects Google Ads?

There’s an art to mastering PPC and in order to do it, you’ll need to really know and understand what Quality Score is and means. This […]
October 3, 2020
Social Media visuals

Improve Your Facebook Ad Results Today!

Facebook Ads are a great way to really reach targeted audiences given the popular social media platform has 2.41 billion active users a month. Facebook ads […]
October 3, 2020
Choosing the right social media platform for your business

What Are The Best Social Sites For Businesses And How To Pick The Right Ones?

When it comes to business these days, it’s vital to be social. Besides traditional marketing initiatives, businesses now need to be online and have a social […]